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Explore North Park

Explore North Park

Explore North was conceptualized by Anna Hopkins, the Creative Director of A7D. The North Park community in San Diego, California was gaining popularity as a hub for arts, culture, cuisine, and shopping. Anna Hopkins wanted to create a brand that would establish North Park as a must-visit destination in San Diego. The brand was designed to pay tribute to North Park’s diverse mix of breweries, restaurants, artists, and boutiques. It reflects the neighborhood’s transformation from a 60’s shopping destination to a vibrant walkable neighborhood with a small-town feel. Explore North Park is a trendy and artistic travel destination that promotes North Park as a modern Southern Californian brand.

With its unique, trendy, and artsy vibe, Explore North Park positions North Park as a contemporary Southern California brand and events that include: Taste of North Park, Shop Small North Park and the North Park Thursday Farmers Market.

 

  • Conceptual¬†
  • Brand Development
  • Tourism Marketing – Strategy & Planning
  • Magazine Development: Conceptual, Editorial, Creative¬†
  • Revenue Generating Event Development
  • Visual Storytelling
  • Design: Print, Digital, Outdoor Media, Environmental
  • Marketing: Social Media, Email, Digital Advertising
  • Consumer Communications
  • Photography & Videography
  • Print: Magazine, Hotel Booklet, Travel Brochure
  • Web