Explore North was conceptualized by Anna Hopkins, the Creative Director of A7D. The North Park community in San Diego, California was gaining popularity as a hub for arts, culture, cuisine, and shopping. Anna Hopkins wanted to create a brand that would establish North Park as a must-visit destination in San Diego. The brand was designed to pay tribute to North Park’s diverse mix of breweries, restaurants, artists, and boutiques. It reflects the neighborhood’s transformation from a 60’s shopping destination to a vibrant walkable neighborhood with a small-town feel. Explore North Park is a trendy and artistic travel destination that promotes North Park as a modern Southern Californian brand.

With its unique, trendy, and artsy vibe, Explore North Park positions North Park as a contemporary Southern California brand and events that include: Taste of North Park, Shop Small North Park and the North Park Thursday Farmers Market.

• Conceptual 
• Brand Development
• Tourism Marketing – Strategy & Planning
• Magazine Development: Conceptual, Editorial, Creative 
• Revenue Generating Event Development
• Visual Storytelling
• Design: Print, Digital, Outdoor Media, Environmental
• Marketing: Social Media, Email, Digital Advertising
• Consumer Communications
• Photography & Videography
• Print: Magazine, Hotel Booklet, Travel Brochure
• Web